Mornings are a simple routine for Loc: wake up early; make breakfast with his lovely wife; take his two sons to school; head to his office in the heart of Ho Chi Minh City, Vietnam. When he arrives at the office, he takes his first moments to sip on hot, strong coffee and remind himself of these words by which he strives to live and work. Joy, growth, and giving are the central values of both his life and of his business.